Leigh McAlister

Identifiers

Open LibraryOL2900701A

Top Subjects

Consumers (2)
Marketing (2)
United States (2)
Business/Economics (2)
Sales promotion (2)
Choice (Psychology) (1)
Consumers' preferences (1)

Books by Leigh McAlister

Total count: 14

Choosing multiple items from a product class

Graduate School of Business, Stanford University1978-01-01
A dynamic attribute satiation model of variety seeking behavior

Alfred P. Sloan School of Management, Massachusetts Institute of Technology1981-01-01
Variety seeking behavioran interdisciplinary review

Alfred P. Sloan School of Management, Massachusetts Institute of Technology1982-01-01
Research in Marketing: A Research AnnualChoice Models for Buyer Behavior (Research in Marketing)Spmnt 1/82 edition

Jai Pr1982-12-01
Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management1983-01-01
A theory of consumer promotionsthe model

Massachusetts Institute of Technology1983-01-01
The impact of price promotions on a brand's market share, sales pattern and profitability

Massachusetts Institute of Technology, Alfred P. Sloan School of Management1985-01-01
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)

Marketing Science Inst1986-12-01
Promoting a product linemanagerial implications

Marketing Science Institute1989-01-01
Advances in Consumer Research

Assn for Consumer Research1993-05-01
Managing Market Share When Consumers Seek Variety

Creative Media Partners, LLC2018-01-01
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Franklin Classics2018-10-15
Managing Market Share When Consumers Seek Variety

Franklin Classics2018-10-15
Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Creative Media Partners, LLC2022-01-01