The impact of price promotions on a brand's market share, sales pattern and profitability
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Author
Publication
1985 - Massachusetts Institute of Technology, Alfred P. Sloan School of Management, Cambridge, Mass, Massachusetts
Language
English
Word Count
10,000 words, Guess
Page Count
40 pages
Identifiers
- Internet Archiveimpactofpricepro00mcal
- OCLC Control Number12741142
- Open LibraryOL14051413M
Alternate Titles
- A brand's market share, sales pattern and profitability, The impact of price promotions on.
Subjects
Series Statement
- Working Paper -- #1622-85
- Working paper (Sloan School of Management) -- 1622-85.
Other Editions
- The impact of price promotions on a brand's market share, sales pattern and profitability
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