Nirmalya Kumar

Identifiers

Open LibraryOL2993354A

Top Subjects

Marketing (5)
Business/Economics (3)
Business / Economics / Finance (2)
Strategic planning (2)
Business & Economics (2)
Marketing - General (2)
Sales & marketing (2)

Books by Nirmalya Kumar

Total count: 9

Assessing reseller performance from the supplier's perspective

Marketing Science Institute1992-01-01
Assessing Reseller Performance for the Supplier's Perspective (Report No 92-101)

Marketing Science Inst1992-12-01
The nature and consequences of marketing channel intermediary commitment

Marketing Science Institute1994-01-01
Marketing As StrategyUnderstanding the CEO's Agenda for Driving Growth and Innovation

Harvard Business School Press2004-05-01
Mak'et'ing e chipchung haraCEO esŏ sawŏn kkaji

Kimyŏngsa2006-01-01
Private Label StrategyHow to Meet the Store Brand Challenge1 edition

Harvard Business School Press2007-02-13
India's global powerhouseshow they are taking on the world

Harvard Business Press2009-01-01
India insidethe emerging innovation challenge to the West

Harvard Business Review Press2012-01-01
Brand BreakoutHow Emerging Market Brands Will Go Global

Palgrave Macmillan2013-01-01