Nirmalya Kumar, Jan-benedict E. m. Steenkamp

Private Label Strategy

How to Meet the Store Brand Challenge

1 edition

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Author

Publication

2007-02-13 - Harvard Business School Press

Language

English

Word Count

67,500 words, Guess

Page Count

270 pages

Physical Format

Hardcover

Identifiers

Open LibraryOL8493067M
ISBN-139781422101674
ISBN-101422101673
OCLC Control Number70718279
Library of Congress Control Number2006023780

and 2 more

Goodreads343077
LibraryThing4342605

Classifications

LCCHD69.B7 K855 2007

Subjects

Topics

Labels Marketing Sales & marketing Business/Economics Product Management Brand name products Marketing - General

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