Alan Mitchell

Born 1954-01-01

Identifiers

Open LibraryOL5279438A

Top Subjects

Marketing. (1)
Brand name products. (1)
Business logistics -- Europe (1)

Books by Alan Mitchell

Total count: 2

Brand strategies in the information agethe rise of new marketing

FT Retail & Consumer1997-01-01
Efficient consumer responsea new paradigm for the European FMCG sector

FT Retail & Consumer Publishing1997-01-01