Brand strategies in the information age
the rise of new marketing
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Author
Contributions
- Financial Times Retail & Consumer Publishing. - Contributor
Publication
1997 - FT Retail & Consumer, London, England
Language
English
Word Count
80,500 words, Guess
Page Count
322 pages
Identifiers
- Open LibraryOL17392263M
- ISBN-101853349593
Classifications
- DDC658.827
Subjects
Series Statement
- An FT management report
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