Pierre Chandon

Identifiers

Open LibraryOL4834069A

Top Subjects

Consumer behavior (1)
Sales promotion (1)
Consumers -- Attitudes (1)
Food, marketing (1)

Books by Pierre Chandon

Total count: 3

Promotion des ventespsychologie de l'achat et comportement de consommation

1997-01-01
Hedonic and utilitarian consumer benefits of sales promotions

Marketing Science Institute1999-01-01
Is Food Marketing Making Us Fat?

Now Publishers2011-01-01