Hedonic and utilitarian consumer benefits of sales promotions
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Author
Contributions
- Laurent, Gilles - Contributor
- Wansink, Brian - Contributor
- Marketing Science Institute - Contributor
Publication
1999 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number42584874
- Open LibraryOL52550206M
Subjects
Series Statement
- Report -- no. 99-109
Other Editions
- Hedonic and utilitarian consumer benefits of sales promotions
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