Jacob Jacoby

Identifiers

Open LibraryOL1069390A

Top Subjects

Deceptive advertising (2)
Social sciences, research (2)
Consumption (Economics) (1)
Information retrieval (1)
Human behavior (1)
Brand loyalty (1)
Content analysis (Communication) (1)

Books by Jacob Jacoby

Total count: 11

Consumer response to pricean attitudinal, information processing perspective

Pennsylvania State University. College of Business Administration1976-01-01
The fundamental conceptual and empirical framework for a behavioral process technical

Graduate School of Business, Columbia University1978-01-01
Brand loyaltymeasurement and management

Wiley1978-01-01
The miscomprehension of televised communications

The Educational Foundation of the American Association of Advertising Agencies1980-01-01
Handbook of Questionnaire Construction

Ballinger Pub Co1980-03-01
Perceived QualityHow Consumers View Stores and Merchandise (The Advances in retailing series)

Lexington Books1985-01-01
The comprehension and miscomprehension of print communicationsan investigation of mass media magazines

The Foundation1987-01-01
Theory Construction and Model-Building SkillsA Practical Guide for Social Scientists

Guilford Publications2009-01-01
Comprehension and Miscomprehension of Print Communication

Taylor & Francis Group2013-01-01
Miscomprehension of Televised Communication

Taylor & Francis Group2018-01-01
Theory Construction and Model-Building Skills, Second EditionA Practical Guide for Social Scientists

Guilford Publications2019-01-01