Brand loyalty
measurement and management
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Author
Contributions
- Chestnut, Robert W., joint author. - Contributor
Publication
1978 - Wiley, New York, New York (State)
Language
English
Word Count
39,250 words, Guess
Page Count
157 pages
Identifiers
- Internet Archivebrandloyaltymeas0000jaco
- ISBN-100471028452
- ISBN-139780471028451
- Goodreads5279046
- Library of Congress Control Number77028660
and 3 more
- OCLC Control Number4194510
- Better World Books9780471028451
- Open LibraryOL4558222M
Classifications
- DDC658.8/34
- LCCHF5415.3 .J32
- LCCHF5415.3
Subjects
Topics
ManagementMarkenwahlMarkentreueBrand choiceBrand loyaltyMarkenpolitikMarkenartikelProduct management
Series Statement
- Wiley series on marketing management
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