Author

Contributions

  • Chestnut, Robert W., joint author. - Contributor

Publication

1978 - Wiley, New York, New York (State)

Language

English

Word Count

39,250 words, Guess

Page Count

157 pages

Identifiers

and 3 more

Classifications

  • DDC658.8/34
  • LCCHF5415.3 .J32
  • LCCHF5415.3

Subjects

Series Statement

  • Wiley series on marketing management

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