Wagner A. Kamakura

Identifiers

Open LibraryOL2785134A

Top Subjects

Statistical methods (1)
Advertising & Promotion (1)
Business / Economics / Finance (1)
Market segmentation (1)
Business & Economics (1)
Marketing (1)
Marketing - General (1)

Books by Wagner A. Kamakura

Total count: 2

Measuring consumer perceptions of brand quality with scanner dataimplications for brand equity

Marketing Science Institute1991-01-01
Market SegmentationConceptual and Methodological Foundations (International Series in Quantitative Marketing)1 edition

Springer1997-11-30