Measuring consumer perceptions of brand quality with scanner data
implications for brand equity
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Author
Contributions
- Russell, Gary J. 1954- - Contributor
- Marketing Science Institute - Contributor
Publication
1991 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
7,500 words, Guess
Page Count
30 pages
Identifiers
- Open LibraryOL14706822M
- OCLC Control Number24887251
Subjects
Topics
Series Statement
- Report -- no. 91-122
Other Editions
- Measuring consumer perceptions of brand quality with scanner data
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