Kusum L. Ailawadi

Identifiers

Open LibraryOL6125975A

Top Subjects

Market share (2)
Mathematical models (1)
Decision making (1)
Management (1)
Rate of return (1)
Marketing (1)
Profit (1)

Books by Kusum L. Ailawadi

Total count: 5

Market share and ROIa peek at some unobserved variables

Marketing Science Institute1993-01-01
The effect of store brand share on retail marginsan empirical analysis

Marketing Science Institute2002-01-01
A product-market-based measure of brand equity

Marketing Science Institute2002-01-01
Advances in National Brand and Private Label MarketingFourth International Conference, 2017

Springer2017-07-21
Getting Multi-Channel Distribution Right

Wiley & Sons, Incorporated, John2020-01-01