Kusum L. Ailawadi
Identifiers
- Open LibraryOL6125975A
Top Subjects
- Market share (2)
- Mathematical models (1)
- Decision making (1)
- Management (1)
- Rate of return (1)
- Marketing (1)
- Profit (1)
Books by Kusum L. Ailawadi
Total count: 5
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Market share and ROIa peek at some unobserved variablesMarketing Science Institute1993-01-01
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The effect of store brand share on retail marginsan empirical analysisMarketing Science Institute2002-01-01
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A product-market-based measure of brand equityMarketing Science Institute2002-01-01
Advances in National Brand and Private Label MarketingFourth International Conference, 2017Springer2017-07-21-
Getting Multi-Channel Distribution RightWiley & Sons, Incorporated, John2020-01-01