Market share and ROI
a peek at some unobserved variables
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Author
Contributions
- Farris, Paul - Contributor
- Parry, Mark E. (Mark Edward), 1957- - Contributor
Publication
1993 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
0 words, Guess
Page Count
0 pages
Identifiers
- OCLC Control Number29234685
- Open LibraryOL52848083M
Series Statement
- Report (Marketing Science Institute) -- no. 93-117
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