Books by Les Binet
Total count: 3
Marketing in the era of accountabilityidentifying the marketing practices and metrics that truly increase profitabilityWorld Advertising Research Center2007-01-01
Media in FocusMarketing Effectiveness in the Digital EraInstitute of Practitioners in Advertising2017-06-15
The Long and the Short of itBalancing Short and Long-Term Marketing StrategiesInstitute of Practitioners in Advertising