Marketing in the era of accountability
identifying the marketing practices and metrics that truly increase profitability
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Author
Contributions
- Field, Peter - Contributor
- World Advertising Research Centre - Contributor
- Institute of Practitioners in Advertising - Contributor
Publication
2007 - World Advertising Research Center, Henley-on-Thames, England
Language
English
Word Count
32,000 words, Guess
Page Count
128 pages
Identifiers
- Internet Archivemarketingineraof0000bine
- ISBN-101841161985
- ISBN-139781841161983
- OCLC Control Number124026725
- Open LibraryOL47958855M
Classifications
- DDC658.8
Subjects
Topics
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