A Parasuraman
Identifiers
- Open LibraryOL4587661A
Top Subjects
- Marketing research (2)
- Customer services -- Research (1)
- Consumer behavior (1)
- Customer services (1)
Books by A Parasuraman
Total count: 2
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Servqual, a multiple-item scale for measuring customer perceptions of service qualityMarketing Science Institute1986-01-01
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Moving forward in service quality researchmeasuring different customer-expectation levels, comparing alternative scales, and examining the performance-behavioral intentions linkMarketing Science Institute1994-01-01