Servqual, a multiple-item scale for measuring customer perceptions of service quality
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Contributions
- Zeithaml, Valarie A - Contributor
- Berry, Leonard L., 1942- - Contributor
- Marketing Science Institute - Contributor
Publication
1986 - Marketing Science Institute, Cambridge, Mass, Massachusetts
Language
English
Word Count
9,750 words, Guess
Page Count
39 pages
Physical Format
Paperback
Identifiers
- ISBN-139789997059536
- ISBN-109997059530
- OCLC Control Number15044808
- Open LibraryOL17579820M
Subjects
Topics
ResearchMarketingCustomer servicesMarketing researchPolitics and governmentCustomer services -- Research
Series Statement
- Working paper / Marketing Science Institute -- no. 86-108
Other Editions
- Servqual, a multiple-item scale for measuring customer perceptions of service quality
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