Valarie A. Zeithaml
Identifiers
- Open LibraryOL454427A
Top Subjects
- Customer services (6)
- Marketing (5)
- Service industries (4)
- Business / Economics / Finance (2)
- Marketing - General (2)
- Business/Economics (1)
- Customer services. (1)
Books by Valarie A. Zeithaml
Total count: 17
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A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)Marketing Science Inst1984-06-01
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ServqualA Multiple-Item Scale for Measuring Customer Perceptions of Service Quality (Report No. 86-108) (Photocopy Ed.)Marketing Science Inst1986-08-01
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Communication and control processes in the delivery of service qualityMarketing Science Institute1987-01-01
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Defining and relating price, perceived quality, and perceived valueMarketing Science Institute1987-01-01
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Delivering quality servicebalancing customer perceptions and expectationsFree Press1990-01-01
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The nature and determinants of customer expectations of serviceMarketing Science Institute1991-01-01
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Ten lessons for improving service qualitycommentaryMarketing Science Institute1993-01-01
Services marketingMcGraw Hill1996-01-01-
A conceptual framework for understanding e-service qualityimplications for future research and managerial practiceMarketing Science Institute2000-01-01
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Driving Customer EquityHow Customer Lifetime Value Is Reshaping Corporate StrategySimon & Schuster, Limited2001-01-01
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Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2bEdicionMcGraw-Hill Companies2002-02-01
Services Marketing (The McGraw-Hill Series in Marketing)International Ed editionMcgraw-Hill (Tx)2002-07-01
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)Marketing Science Institute2004-04-01-
Services marketingintegrating customer focus across the firm6th ed.McGraw-Hill2013-01-01
Services marketingintegrating customer focus across the firm6th ed.McGraw-Hill2013-01-01-
Profiting from Services and SolutionsWhat Product-Centric Firms Need to KnowBusiness Expert Press2014-01-01
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Loose Leaf for Services MarketingMcGraw-Hill Education2017-01-01