Valarie A. Zeithaml

Identifiers

Open LibraryOL454427A

Top Subjects

Customer services (6)
Marketing (5)
Service industries (4)
Business / Economics / Finance (2)
Marketing - General (2)
Business/Economics (1)
Customer services. (1)

Books by Valarie A. Zeithaml

Total count: 17

A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

Marketing Science Inst1984-06-01
ServqualA Multiple-Item Scale for Measuring Customer Perceptions of Service Quality (Report No. 86-108) (Photocopy Ed.)

Marketing Science Inst1986-08-01
Communication and control processes in the delivery of service quality

Marketing Science Institute1987-01-01
Defining and relating price, perceived quality, and perceived value

Marketing Science Institute1987-01-01
Delivering quality servicebalancing customer perceptions and expectations

Free Press1990-01-01
The nature and determinants of customer expectations of service

Marketing Science Institute1991-01-01
Ten lessons for improving service qualitycommentary

Marketing Science Institute1993-01-01
Services marketing

McGraw Hill1996-01-01
A conceptual framework for understanding e-service qualityimplications for future research and managerial practice

Marketing Science Institute2000-01-01
Driving Customer EquityHow Customer Lifetime Value Is Reshaping Corporate Strategy

Simon & Schuster, Limited2001-01-01
Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2bEdicion

McGraw-Hill Companies2002-02-01
Services Marketing (The McGraw-Hill Series in Marketing)International Ed edition

Mcgraw-Hill (Tx)2002-07-01
Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)

Marketing Science Institute2004-04-01
Services marketingintegrating customer focus across the firm6th ed.

McGraw-Hill2013-01-01
Services marketingintegrating customer focus across the firm6th ed.

McGraw-Hill2013-01-01
Profiting from Services and SolutionsWhat Product-Centric Firms Need to Know

Business Expert Press2014-01-01
Loose Leaf for Services Marketing

McGraw-Hill Education2017-01-01