Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
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Word Count
21,500 words, Guess
Page Count
86 pages
Physical Format
Paperback
Identifiers
- Internet Archiveservicequality0000zeit
- ISBN-100965711439
- ISBN-139780965711432
- Library of Congress Control Number2005270210
- Open LibraryOL9879931M
Classifications
- LCCHF5415.5 .Z454 2004
First Sentence
Early writing on the topic of service quality suggested that perceived service quality results from a comparison of what customers feel a service provider should offer (i.e., their expectations) with how the provider actually performs (Grönroos 1982; Lehtinen and Lehtinen 1982; Lewis and Booms 1983; Sasser, Olsen, and Wyckoff 1978).
First Sentence
Early writing on the topic of service quality suggested that perceived service quality results from a comparison of what customers feel a service provider should offer (i.e., their expectations) with how the provider actually performs (Grönroos 1982; Lehtinen and Lehtinen 1982; Lewis and Booms 1983; Sasser, Olsen, and Wyckoff 1978).
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