Publication

2004-04-01 - Marketing Science Institute

Language

English

Word Count

21,500 words, Guess

Page Count

86 pages

Physical Format

Paperback

Identifiers

Classifications

  • LCCHF5415.5 .Z454 2004

First Sentence

Early writing on the topic of service quality suggested that perceived service quality results from a comparison of what customers feel a service provider should offer (i.e., their expectations) with how the provider actually performs (Grönroos 1982; Lehtinen and Lehtinen 1982; Lewis and Booms 1983; Sasser, Olsen, and Wyckoff 1978).

First Sentence

Early writing on the topic of service quality suggested that perceived service quality results from a comparison of what customers feel a service provider should offer (i.e., their expectations) with how the provider actually performs (Grönroos 1982; Lehtinen and Lehtinen 1982; Lewis and Booms 1983; Sasser, Olsen, and Wyckoff 1978).

Subjects

Reader Reviews

No reviews yet for this book.

Be the first to share your thoughts!