Services marketing
integrating customer focus across the firm
6th ed.
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Author
Contributions
- Bitner, Mary Jo - Contributor
- Gremler, Dwayne D. - Contributor
Publication
2013 - McGraw-Hill, New York, New York (State)
Language
English
Word Count
168,000 words, Guess
Page Count
672 pages
Identifiers
- Internet Archiveservicesmarketin0000zeit_v0b1
- Internet Archiveservicesmarketin0000zeit_k5o3
- ISBN-139780078112058
- ISBN-100078112052
- Library of Congress Control Number2011051073
and 3 more
- OCLC Control Number768480373
- Better World Books9780078112058
- Open LibraryOL25140402M
Classifications
- DDC658.8
- LCCHD9980.5 .Z45 2013
- LCCHD9980.5.Z45 2013
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