A. Parasuraman

Identifiers

Open LibraryOL890821A

Top Subjects

Business / Economics / Finance (6)
Business & Economics (5)
Business & Economics / General (4)
Marketing - Research (3)
Marketing (3)
General (3)
Business/Economics (2)

Books by A. Parasuraman

Total count: 18

A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

Marketing Science Inst1984-06-01
A conceptual model of service quality and its implications for future research..

1985-01-01
Servquala multiple-item scale for measuring customer perceptions of service quality

Marketing Science Institute1986-01-01
I/M Marketing Research

Addison Wesley Publishing Company1986-01-01
Marketingresearch

Addison-Wesley1986-01-01
ServqualA Multiple-Item Scale for Measuring Customer Perceptions of Service Quality (Report No. 86-108) (Photocopy Ed.)

Marketing Science Inst1986-08-01
An Empirical examination of relationships in an extended service quality model

Marketing Science Institute1990-01-01
Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

Amer Marketing Assn1990-07-01
The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)

Marketing Science Inst1991-06-01
Ten lessons for improving service qualitycommentary

Marketing Science Institute1993-01-01
Moving forward in service quality researchmeasuring different customer-expectation levels, comparing alternativescales and examining the performance-behavioral intentions link

Marketing Science Institute1994-01-01
Techno-Ready MarketingHow and Why Customers Adopt Technology

Simon & Schuster, Limited2001-01-01
Techno-Ready MarketingHow and Why Your Customers Adopt Technology

Free Press2001-04-17
Marketing Research With Webcard And S P S S Cd-rom1 edition

Houghton Mifflin Company2003-07-18
Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature1 edition

Houghton Mifflin Company2005-04-12
Marketing Research

Houghton Mifflin Company2006-01-31
Spss SoftwareUsed with ...Parasuraman-Marketing Research2 edition

Houghton Mifflin Company2006-04-28
Marketing Research2nd edition

Houghton Mifflin Company2006-07-17