Henry Assael

Identifiers

Open LibraryOL398071A

Top Subjects

Consumer behavior (2)
Automobile industry and trade (1)
New York (State) (1)
Consumers (1)
Motivation research (Marketing) (1)
Marketing -- Management (1)
History (1)

Books by Henry Assael

Total count: 13

Dealer reactions to factory policies and actionsa case study of the automobile dealer

1965-01-01
National survey of transportation attitudes and behavior

Highway Research Board1968-01-01
Wholesaling in Marketing Organization (A Century of marketing)

Ayer Co Pub1978-06-01
Early Development and Conceptualization of the Field of MarketingAn Original Anthology (A Century of marketing)

Ayer Co Pub1978-12-01
Consumer behavior and marketing action

Kent Pub. Co.1981-01-01
Mediating Roles of Trail and Learning Stage on the Outcomes of Consumer Involvement (Report No. 84-110)

Marketing Science Inst1984-12-01
Marketing managementstrategy and action

PWS-Kent1985-01-01
Printers' InkFifty Years, 1888-1938 (The History of advertising)

Taylor & Francis1986-01-01
Marketingprinciples & strategy

Dryden Press1990-01-01
Marketing Principles and StrategyInternational 2 Revised Ed edition

Thomson Learning1993-12-01
Consumer Behavior

Bloomsbury Publishing Plc1998-01-01
Essentials of Consumer Behavior

South-Western Educational Publishing1999-01-01
Comportamienyo del Consumidor6 edition

South-Western College Pub1999-11-04