Author

Publication

1985 - PWS-Kent, Boston, United States

Language

English

Word Count

197,250 words, Guess

Page Count

789 pages

Identifiers

  • Internet Archivemarketingmanagem00assa
  • ISBN-100534047882
  • ISBN-139780534047887
  • LibraryThing4145725
  • Goodreads4055841
and 1 more

Classifications

  • DDC658.8
  • LCCHF5415.13

Subjects

Other Editions

  • Marketing management: strategy and actionPWS-Kent1985-01-01

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