Merken

Strategic brand management: building, measuring, and managing brand equity

Kevin Lane Keller.

Advertising media planning: a brand management approach

by Larry D. Kelley and Donald W. Jugenheimer.

Eating the big fish: how challenger brands can compete against brand leaders

Adam Morgan.

The Culting of Brands: When Customers Become True Believers

Douglas Atkin

Off With Their Heads

Laura Ries, Al Ries

Brandchild: remarkable insights into the minds of today's global kids and their relationships with brands

Martin Lindstrom with Patricia B. Seybold

Brand warfare: 10 rules for building the killer brand : lessons for new and old economy players

David F. D'Alessandro, with Michele Owens.

Brand leadership

David A. Aaker, Erich Joachimsthaler

Advertising and Integrated Brand Promotion

Richard J. Semenik, Thomas O'Guinn, Thomas C O'Guinn, Chris Allen, Angeline Close Scheinbaum, Chris Allen

The essential brand book: over 100 techniques to increase brand value

Iain Ellwood.