The Culting of Brands
When Customers Become True Believers
Our rough guess is there are 64,000 words in this book.
At a pace averaging 250 words per minute, this book will take 4 hours and 16 minutes to read. With a half hour per day, this will take 9 days to read.
How long will it take you?
This book will take an estimated to read at a reading speed averaging words per minute. With 30 minutes per day, this will take to read.
Enter your reading speedYou can take one of our WPM reading speed tests to find your reading speed.
Create a free account to track your reading progress, build your reading list, and set reading goals.
Word Count
64,000 words, Guess
Page Count
256 pages
Physical Format
Hardcover
Identifiers
- Open LibraryOL8858134M
- ISBN-139781591840275
- ISBN-101591840279
- OCLC Control Number54279914
- OCLC Control Numbercultingofbrandsw0000atki
and 3 more
- Library of Congress Control Number2004044283
- Goodreads957929
- LibraryThing1118431
Classifications
- LCCHF5415.13.A85 2004
Description
"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.
Subjects
Topics
Other Editions
- The Culting of Brands: When Customers Become True Believers
Similar Books
Reader Reviews
No reviews yet for this book.
Be the first to share your thoughts!