Merknamen

Brandchild: remarkable insights into the minds of today's global kids and their relationships with brands

Martin Lindstrom with Patricia B. Seybold

Brand leadership

David A. Aaker, Erich Joachimsthaler

The Fall of Advertising and the Rise of PR

Laura Ries, Al Ries

Markenpolitik: Markenwirkungen - Markenführung - Markencontrolling

Carsten Baumgarth

Corporate branding: purpose, people, proces : towards the second wave of corporate branding

edited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.

The best of branding: best practices in corporate branding

James R. Gregory.

Brand Leadership

David A. Aaker

(Re)inventing the brand: can top brands survive the new market realities?

Jean-Noël Kapferer

Dictionary of trade name origins

Adrian Room.

Buckler? Proost!: merkgebruik door cabaretiers

Marnix Langeveld