Publication

2004 - McGraw-Hill, New York, New York (State)

Language

English

Word Count

56,000 words, Guess

Page Count

224 pages

Identifiers

and 2 more
  • Goodreads364908
  • LibraryThing1962145

Classifications

  • LCCHD69.B7 G738 2004

First Sentence

A corporate brand is not a by-product.

Subjects

Genres

  • Case studies.

Other Editions

  • The best of brandingMcGraw-Hill2004

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