Pricing

Strategy and Tactics of Pricing: Pearson New International Edition

John Hogan, Thomas T. Nagle, Reed K. Holden, Joseph Zale, Thomas Nagle

Segmentation, Revenue Management and Pricing Analytics

Tudor Bodea, Mark Ferguson

Czinkota International Marketing 3e IE

Ilkka Ronkainen, Michael Czinkota, Michael R. Czinkota, Ilkka A. Ronkainen

Virtual Competition: The Promise and Perils of the Algorithm-Driven Economy

Maurice E. Stucke, Ariel Ezrachi

Stochastic finance: an introduction with market examples

Nicolas Privault

Phillips Curve with Anchored Expectations and Short-Term Unemployment

Sandeep Mazumder, Laurence M. Ball, Laurence Ball

The Designer's Guide To Marketing And Pricing: How to Win Clients and What to Charge Them

Peleg Top, Ilise Benun, Ilise Benun

Defining and relating price, perceived quality, and perceived value

Valarie A. Zeithaml

Professional's guide to value pricing

Ronald J. Baker.

Value first then price: quantifying value in business-to-business markets from the perspective of both buyers and sellers

edited by Andreas Hinterhuber and Todd C. Snelgrove