Pricing

Strategy and Tactics of Pricing: Pearson New International Edition

John Hogan, Thomas T. Nagle, Reed K. Holden, Joseph Zale, Thomas Nagle

Czinkota International Marketing 3e IE

Ilkka Ronkainen, Michael Czinkota, Michael R. Czinkota, Ilkka A. Ronkainen

Segmentation, Revenue Management and Pricing Analytics

Tudor Bodea, Mark Ferguson

The transfer pricing problem: a theory for practice

Robert G. Eccles.

Stochastic finance: an introduction with market examples

Nicolas Privault

Virtual Competition: The Promise and Perils of the Algorithm-Driven Economy

Maurice E. Stucke, Ariel Ezrachi

Professional's guide to value pricing

Ronald J. Baker.

Implementing models of financial derivatives: object oriented applications with VBA

Nick Webber

The Designer's Guide To Marketing And Pricing: How to Win Clients and What to Charge Them

Peleg Top, Ilise Benun, Ilise Benun

Value first then price: quantifying value in business-to-business markets from the perspective of both buyers and sellers

edited by Andreas Hinterhuber and Todd C. Snelgrove