Contributions

  • Hills, Gerald E., joint author. - Contributor
  • Woodruff, Robert B., joint author. - Contributor

Publication

1980 - R. D. Irwin, Homewood, Ill, Illinois

Language

English

Word Count

143,250 words, Guess

Page Count

573 pages

Identifiers

and 1 more

Classifications

  • DDC658.8/02
  • LCCHF5415.135 .C7 1980

Subjects

Series Statement

  • The Irwin series in marketing

Other Editions

  • Marketing decision making: concepts and strategyR. D. Irwin1980-01-01

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