David W. Cravens
Identifiers
- Open LibraryOL216685A
Top Subjects
- Marketing (5)
- Marketing -- Management (3)
- Marketing -- Case studies (3)
- Marketing -- Decision making (2)
- Sales & marketing (2)
- Management (2)
- Marketing -- Management. (1)
Books by David W. Cravens
Total count: 16
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Marketing decision makingconcepts and strategyR. D. Irwin1976-01-01
Strategic marketingR.D. Irwin1982-01-01
The sales manager's book of marketing planningDow Jones-Irwin1983-01-01-
Strategic marketing cases and applicationsR.D. Irwin1983-01-01
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MarketingAddison-Wesley Pub. Co.1986-01-01
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Marketing in ActionReadings and CasesAddison-Wesley1986-03-01
Marketing managementIrwin1987-01-01-
Strategic marketing management cases and applications3rd ed.Irwin1990-01-01
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Strategic marketing management cases4th ed.Irwin1993-01-01
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1993 Ama Educators' ProceedingsEnhancing Knowledge Development in Marketing (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)Amer Marketing Assn1993-09-01
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Strategic Marketing (World Student)4Rev Ed editionIrwin1994-01-01
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Strategic Marketing Management for the Pacific RegionMcGraw-Hill Australia1999-01-01
Strategic Marketing Management Cases w/Excel Spreadsheets7 editionMcGraw-Hill/Irwin2001-09-20
Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing)McGraw-Hill/Irwin2005-02-11-
The Oxford handbook of strategic sales and sales managementOxford University Press2011-01-01
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Strategic marketing10th ed.McGraw-Hill2013-01-01