Strategic marketing
7th ed.
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Author
Contributions
- Piercy, Nigel. - Contributor
Publication
2003 - McGraw-Hill Irwin, Boston, Massachusetts
Language
English
Word Count
210,750 words, Guess
Page Count
843 pages
Identifiers
- Internet Archivestrategicmarketi0000crav_i4i2_7thedition
- ISBN-100072466650
- ISBN-139780072466652
- Goodreads6004453
- LibraryThing1938658
and 2 more
- Library of Congress Control Number2002016549
- Open LibraryOL22750756M
Classifications
- LCCHF5415.135 .C72 2003
- DDC658.8/02
Subjects
Topics
Places
People
Times
Genres
- Case studies
Other Editions
- Strategic marketing
Show 4 more editions
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