Key account management
tools and techniques for achieving profitable key supplier status
4th ed.
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Author
Publication
2008 - Kogan Page Limited, Philadelphia, Pennsylvania
Language
English
Word Count
94,750 words, Guess
Page Count
379 pages
Identifiers
- Internet Archivekeyaccountmanage0000chev
- Internet Archivekeyaccountmanage00chev_902
- ISBN-100749452773
- ISBN-139780749452773
- LibraryThing8975196
and 5 more
- Library of Congress Control Number2008003543
- OCLC Control Number191846854
- Better World Books9780749452773
- Better World BooksO8-BOY-891
- Open LibraryOL16474766M
Classifications
- DDC658.8/04
- LCCHF5438.8.K48 C47 2008
- LCCHF5438.8.K48
Description
Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
Subjects
Other Editions
- Key account management: tools and techniques for achieving profitable key supplier status
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