Contributions

  • Lamb, Charles W. - Contributor

Publication

1986 - R.D. Irwin, Homewood, Ill, Illinois

Language

English

Word Count

200,750 words, Guess

Page Count

803 pages

Identifiers

and 2 more

Classifications

  • DDC658.8/02
  • LCCHF5415 .C6944 1986

Subjects

Series Statement

  • The Irwin series in marketing

Other Editions

  • Strategic marketing cases and applicationsR.D. Irwin1986-01-01

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