Strategic marketing management cases
6th ed.
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Author
Contributions
- Lamb, Charles W. - Contributor
- Crittenden, Victoria Lynn. - Contributor
Publication
1999 - Irwin/McGraw-Hill, Boston, Massachusetts
Language
English
Word Count
156,000 words, Guess
Page Count
624 pages
Identifiers
- Internet Archivestrategicmarketi1999crav
- Internet Archivestrategicmarketi0000crav_e1u9
- ISBN-100256261253
- ISBN-139780256261257
- Goodreads4572670
Classifications
- DDC658.8/02
- LCCHF5415 .C6944 1999
Subjects
Series Statement
- The Irwin/McGraw-Hill series in marketing
Other Editions
- Strategic marketing management cases
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