Contributions

  • Lamb, Charles W. - Contributor
  • Crittenden, Victoria Lynn. - Contributor

Publication

1999 - Irwin/McGraw-Hill, Boston, Massachusetts

Language

English

Word Count

156,000 words, Guess

Page Count

624 pages

Identifiers

and 3 more

Classifications

  • DDC658.8/02
  • LCCHF5415 .C6944 1999

Subjects

Series Statement

  • The Irwin/McGraw-Hill series in marketing

Other Editions

  • Strategic marketing management casesIrwin/McGraw-Hill1999

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