Strategic marketing management cases and applications
3rd ed.
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Author
Contributions
- Lamb, Charles W. - Contributor
- Cravens, David W. - Contributor
Publication
1990 - Irwin, Homewood, IL, Illinois
Language
English
Word Count
185,500 words, Guess
Page Count
742 pages
Identifiers
- ISBN-10025607898X
- ISBN-139780256078985
- Goodreads3872266
- Library of Congress Control Number89033001
- Open LibraryOL2210483M
Classifications
- DDC658.8/02
- LCCHF5415 .C6944 1990
Subjects
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