Marketing management
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Author
Contributions
- Hills, Gerald E. - Contributor
- Woodruff, Robert B. - Contributor
Publication
1987 - Irwin, Homewood, Ill, Illinois
Language
English
Word Count
178,500 words, Guess
Page Count
714 pages
Identifiers
- Open LibraryOL2748925M
- ISBN-100256055475
- OCLC Control Number15809791
- OCLC Control Numbermarketingmanagem0000crav
- Library of Congress Control Number86082594
and 1 more
- Goodreads3242636
Classifications
- DDC658.8
- LCCHF5415.13 .C684 1987
Subjects
Series Statement
- The Irwin series in marketing
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