Publication

1978 - American Marketing Association, Chicago, Illinois

Language

English

Word Count

29,250 words, Guess

Page Count

117 pages

Identifiers

  • ISBN-100877571201
  • ISBN-139780877571209
  • Library of Congress Control Number78024445
  • OCLC Control Number4503266
  • Open LibraryOL4735139M

Classifications

  • DDC658.8
  • LCCHF5415.13 .B77

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