Louis P. Bucklin

Identifiers

Open LibraryOL1862342A

Top Subjects

Marketing. (2)
Business/Economics (2)
Marketing (2)
Consumer panels -- California -- Berkeley. (1)
Grocery trade -- California -- Berkeley. (1)
Retail trade -- United States. (1)
Wholesale trade -- United States. (1)

Books by Louis P. Bucklin

Total count: 12

Testing propensities to shop

1966-01-01
A theory of distribution channel structure

University of California, Institute of Business and Economic Research1966-01-01
Shopping patterns in an urban area.

Institute of Business and Economic Research, University of California1967-01-01
The design of consumer research panels: conception and administration of the Berkeley food panel

Institute of Business and Economic Research1967-01-01
Competition and evolution in the distributive trades

Prentice-Hall1972-01-01
Productivity in marketing

American Marketing Association1978-01-01
Buyer data processing in general merchandise stores

Division of Research, Harvard Business School1983-01-01
The gray market threat to international marketing strategies

Marketing Science Institute1990-01-01
The Gray Market Threat to International Marketing Strategies (Report No 90-116)

Marketing Science Inst1990-12-01
The Gray Market Threat to International Marketing Strategies (Working Paper, Report No 90-116)

Marketing Science Inst1991-06-01
Balancing co-marketing alliances for effectivenessworking paper

Marketing Science Institute1992-01-01
To ally or not to ally?an exploratory study of participation options in complementary product strategy : commentary

Marketing Science Institute1994-01-01