Contributions

  • Carman, James M., joint author. - Contributor
  • University of California, Berkeley. Graduate School of Business Administration. - Contributor

Publication

1967 - Institute of Business and Economic Research, [Berkeley], California

Language

English

Word Count

48,750 words, Guess

Page Count

195 pages

Identifiers

Classifications

  • DDC658.83/9/79467
  • LCCHF5415.3 .B8

Alternate Titles

  • Research program in marketing.

Subjects

Series Statement

  • IBER special publications

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