The Role of affect in consumer behavior
emerging theories and applications
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Contributions
- Peterson, Robert A. 1944- - Contributor
- Hoyer, Wayne D. - Contributor
- Wilson, William R. 1947- - Contributor
- University of Texas at Austin. College of Business Administration. - Contributor
- IC² Institute. - Contributor
Publication
1986 - Lexington Books, Lexington, Mass, Massachusetts
Language
English
Word Count
49,000 words, Guess
Page Count
196 pages
Identifiers
- Open LibraryOL2552230M
- ISBN-100669128740
- OCLC Control Number13186525
- OCLC Control Numberroleofaffectinco0000unse
- Library of Congress Control Number85046042
and 1 more
- Goodreads1388208
Classifications
- DDC658.8/342
- LCCHF5415.3 .R65 1986
Subjects
Other Editions
- The Role of affect in consumer behavior: emerging theories and applications
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