Contributions

  • Peterson, Robert A. 1944- - Contributor
  • Hoyer, Wayne D. - Contributor
  • Wilson, William R. 1947- - Contributor
  • University of Texas at Austin. College of Business Administration. - Contributor
  • IC² Institute. - Contributor

Publication

1986 - Lexington Books, Lexington, Mass, Massachusetts

Language

English

Word Count

49,000 words, Guess

Page Count

196 pages

Identifiers

and 1 more
  • Goodreads1388208

Classifications

  • DDC658.8/342
  • LCCHF5415.3 .R65 1986

Subjects

Other Editions

  • The Role of affect in consumer behavior: emerging theories and applicationsLexington Books1986-01-01

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