Juicing the orange

lessons in using creativity as a competitive marketing advantage

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Author

Pat Fallon

Contributions

Senn, Fred. - Contributor

Publication

2006 - Harvard Business School Press, Boston, Mass, Massachusetts

Language

English

Word Count

57,000 words, Guess

Page Count

228 pages

Identifiers

Open LibraryOL3419755M
ISBN-101591399270
OCLC Control Number62616016
OCLC Control Numberjuicingorangehow0000fall
Library of Congress Control Number2005036310

and 2 more

LibraryThing1203277
Goodreads351351

Classifications

DDC658.8/02
LCCHF5415 .F27 2006

Subjects

Topics

Gestion Commerce Marketing Marketing.CreativityProduktmarketingProduktmanagement

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