Marketing strategy and competitive positioning
3rd ed.
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Author
Contributions
- Saunders, John A., 1946- - Contributor
- Piercy, Nigel. - Contributor
Publication
2004 - Financial Times/Prentice Hall, New York, New York (State)
Language
English
Word Count
162,000 words, Guess
Page Count
648 pages
Identifiers
- Open LibraryOL3690659M
- ISBN-100273655167
- OCLC Control Number53132277
- OCLC Control Numbermarketingstrateg0000hool_v2q2
- Library of Congress Control Number2003060546
and 2 more
- Goodreads293613
- LibraryThing1592047
Classifications
- DDC658.8/02
- LCCHF5415.127 .H66 2004
Description
"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.
Subjects
Topics
Other Editions
- Marketing strategy and competitive positioning
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