Graham J. Hooley

Identifiers

Open LibraryOL401643A

Top Subjects

Marketing -- Management (2)
Target marketing (2)
Competition (1)
Strategic planning (1)
Mathematics (1)
Applied (1)
Business & Economics (1)

Books by Graham J. Hooley

Total count: 8

Marketing in the UKa survey of current practice and performance

published on behalf of the Institute of Marketing1984-01-01
Competitive positioningthe key to market success

Prentice Hall1993-01-01
Competitive positioning and the resource based view of the firm

Aston Business School Research Institute1997-01-01
Marketing strategy and competitive positioning2nd ed.

Prentice Hall Europe1998-01-01
Quantitative Methods in Marketing2 edition

Int. Cengage Business Press1999-04-29
Market Orientation and Service Firm PerformanceA Research Agenda

Emerald Publishing Limited2002-01-01
Market Orientation and Service Firm Performance - a Research Agenda. European Journal of Marketing, Volume 36, Issue 9/10

Emerald Publishing Limited2002-01-01
Marketing strategy and competitive positioning5th ed.

Pearson Financial Times/Prentice Hall2011-01-01