Marketing strategy and competitive positioning
5th ed.
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Author
Contributions
- Piercy, Nigel - Contributor
- Nicoulaud, Brigitte - Contributor
Publication
2011 - Pearson Financial Times/Prentice Hall, New York, NY, New York (State)
Language
English
Word Count
148,000 words, Guess
Page Count
592 pages
Identifiers
- Internet Archivemarketingstrateg0000hool_b6b7_5edi
- ISBN-139780273740933
- ISBN-100273740938
- Library of Congress Control Number2011020361
- Better World Books9780273740933
and 1 more
- Open LibraryOL24858117M
Classifications
- DDC658.8/02
- LCCHF5415.127 .H66 2011
- LCCHF5415.127.H66 2011
Subjects
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