Contributions

  • West, Christopher. - Contributor
  • Lynch, James E. - Contributor
  • Wilson, Aubrey. - Contributor
  • Institute of Marketing. - Contributor

Publication

1984 - published on behalf of the Institute of Marketing, [U.K.], United Kingdom

Language

English

Word Count

25,000 words, Guess

Page Count

100 pages

Identifiers

Classifications

  • LCCHF5415.12.G7 H664 1984

Subjects

Topics

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