The IBM way
insights into the world's most successful marketing organization
1st ed.
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Contributions
- Shook, Robert L., 1938- - Contributor
Publication
1986 - Harper & Row, New York, New York (State)
Language
English
Word Count
58,750 words, Guess
Page Count
235 pages
Identifiers
- Open LibraryOL2551622M
- Internet Archiveibmwayinsightsin00rodg
- ISBN-100060155221
- ISBN-139780060155223
- Goodreads483626
and 2 more
- LibraryThing494543
- Library of Congress Control Number85045223
Classifications
- DDC338.7/61004/0973
- LCCHD9696.C64 I4875 1986
Subjects
Topics
Other Editions
- The IBM way: insights into the world's most successful marketing organization
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