Marketing and the changing information environment
implications for strategy, structure, and the marketing mix
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Author
Contributions
- Marketing Science Institute. Research Program - Contributor
Publication
1989 - Marketing Science Institute, Cambridge, MA, Massachusetts
Language
English
Word Count
9,250 words, Guess
Page Count
37 pages
Identifiers
- OCLC Control Number20039012
- Open LibraryOL44936562M
Classifications
- DDC658.83
- LCCHF 5415.2 .R48 no. 89- 108
Series Statement
- Report -- no. 89-108
- Report (Marketing Science Institute) -- no. 89-108.
Other Editions
- Marketing and the changing information environment
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