Publication

1992-11-01 - Harvard Business School Press

Language

English

Word Count

164,000 words, Guess

Page Count

656 pages

Physical Format

Paperback

Identifiers

  • Internet Archivestrategicmarketi00robe
  • ISBN-100875843107
  • ISBN-139780875843100
  • Goodreads2369723
  • LibraryThing1823356
and 1 more

First Sentence

This basic introductory reading gives a brief introduction of the marketing function and discusses some of the reasons for perspective beyond marketing's traditional "four Ps."

Subjects

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