Strategic Marketing Management (Practice of Management)
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Word Count
164,000 words, Guess
Page Count
656 pages
Physical Format
Paperback
Identifiers
- Internet Archivestrategicmarketi00robe
- ISBN-100875843107
- ISBN-139780875843100
- Goodreads2369723
- LibraryThing1823356
and 1 more
- Open LibraryOL8089859M
First Sentence
This basic introductory reading gives a brief introduction of the marketing function and discusses some of the reasons for perspective beyond marketing's traditional "four Ps."
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