Robert J. Dolan

Identifiers

Open LibraryOL536657A

Top Subjects

Marketing (4)
Management (3)
Marketing Management (3)
Pricing (2)
Sales & marketing management (2)
Business / Economics / Finance (2)
Marketing - General (2)

Books by Robert J. Dolan

Total count: 9

Positioning and pricing the product line

Division of Research, Graduate School of Business Administration, Harvard University1983-01-01
Quantity discounts in competitive situationssome examples and research issues

Division of Research, Graduate School of Business Administration, Harvard University1984-01-01
Marketing Management ReadingsFrom Theory to Practice

Richard D Irwin1985-03-01
Strategic Marketing Management

Blacklick, Ohio, U.S.A.: McGraw-Hill Companies, The, 19921992-01-01
Strategic Marketing Management (Practice of Management)

Harvard Business School Press1992-11-01
Managing the new product development processcases and notes

Addison-Wesley1993-01-01
Power pricinghow managing price transforms the bottom line

Free Press1996-01-01
Profit durch Power Pricing. Strategien aktiver Preispolitik.

Campus Fachbuch1997-01-01
Marketing ManagementText and Cases1 edition

McGraw-Hill/Irwin2001-07-20